Active
Embarrassing Moments When You Couldn't Speak English Confidently
Onehub
Targeted Platforms:
Instagram
Target Markets:
🇦🇪
United Arab Emirates
🇸🇦
Saudi Arabia
🇰🇼
Kuwait
🇶🇦
Qatar
🇧🇭
Bahrain
🇯🇴
Jordan
Compensation Type:
Paid
Discuss compensation in messages
Campaign Brief
TOEFL is seeking Arabic-speaking Instagram influencers to collaborate on a campaign focusing on the funny and embarrassing moments that occur when someone cannot speak English confidently. The campaign involves creating humorous, relatable Instagram Reels depicting situations such as: freezing during a job interview in English, ordering coffee and not understanding the menu, talking to tourists in Dubai, speaking with international colleagues, university presentations in English, airport immigration conversations, and any relatable Gen Z scenario where poor English creates an awkward yet humorous moment.
Our goal is to engage with an Arabic-speaking audience aged 18–30 who enjoy comedy and relatable storytelling. We are looking for influencers comfortable appearing on camera and acting in short-form videos.
Please avoid influencers who focus solely on beauty, fashion, fitness, luxury, or family vlogs unless they regularly create humorous skits.
Our goal is to engage with an Arabic-speaking audience aged 18–30 who enjoy comedy and relatable storytelling. We are looking for influencers comfortable appearing on camera and acting in short-form videos.
Please avoid influencers who focus solely on beauty, fashion, fitness, luxury, or family vlogs unless they regularly create humorous skits.
Requirements
- Platform: Instagram only (no TikTok or YouTube)
- Language: Arabic (GCC dialect preferred)
- Location: UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, Jordan
- Followers: 10,000–100,000 (nano and micro creators)
- Audience: Mostly Arabic-speaking Gen Z (18–30)
- Content niche: Comedy, relatable skits, lifestyle, university life, office humor, daily life
- Must be comfortable appearing on camera and acting in short-form videos.
- Avoid beauty-only, fashion-only, fitness-only, luxury, or family vlog creators unless they regularly create humorous skits.
Deliverables
- Influencers are required to produce and post short Instagram Reels illustrating embarrassing and humorous situations caused by a lack of confident English speaking. The content should be funny and relatable to the target audience. Influencers should include the campaign hashtag and tag TOEFL's official account in their posts.