We published a free book: The Comprehensive Guide to Influencer Marketing

We have published The Comprehensive Guide to Influencer Marketing: a free 74-page Arabic book by Younes Ben Amara, published by Miqwal and sponsored by Ayadi. It is available as a direct PDF download — no signup, no email required.

Book page — or download the PDF directly.

Why we wrote it

The Arab sponsorship market has problems every creator knows: opaque deals, middlemen sitting between the influencer and the brand, statistics nobody can verify, and no clear pricing reference. The result is that many creators accept the first number offered to them, or turn down good opportunities because they do not know how to negotiate.

This book is an attempt to close that gap with a practical Arabic reference, rather than a translation of material written for a different market.

What the book covers

• Sponsorship pricing: the five factors that set your rate — engagement rate, niche, content type, platform, usage rights — plus a pricing formula for beginners.
• Direct negotiation: five fundamentals — know your worth, do not open with price, negotiate on value rather than price, document everything, and decline gracefully.
• Your first sponsorship: three channels for finding opportunities, what happens after you apply, and the common mistakes that cost beginners their chances.
• Nano and micro influencers: the research showing smaller accounts drive higher engagement, and why brands are moving toward them.
• A concept map: sponsorship versus sponsored content, branded content, native advertising, and PR — with a comparison table.

Who it is for

The book is written first for Arab creators and influencers at every level: from someone with 1,000 followers asking how to land a first sponsorship, to a professional looking to raise rates and sharpen negotiation skills.

It is useful for brands too. Understanding how influencers think about pricing and negotiation helps you write clearer offers and build longer partnerships.

Free and shareable

The book is published under CC BY-NC-SA 4.0, so you can share and quote it with attribution, non-commercially. Pass it on to a creator who is just getting started.

Get the book free