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A Restaurant Owner's Search for Authentic Influencers
Dajdouja Restaurant
Restaurant Chain
The owner of Dajdouja Restaurant (2 branches) faced a common challenge: fake accounts. Before Miqwal, verifying influencer authenticity was time-consuming and unreliable.
The Challenge
Running a restaurant in the UAE is competitive. The owner of Dajdouja Restaurant, with two branches, knew that influencer marketing could help — but was frustrated by the process. Finding influencers manually meant hours of searching Instagram profiles, trying to guess which accounts were real and which were inflated with fake followers. They had been burned before: paying for promotions from accounts that looked impressive on the surface but delivered no real results.
"In this industry, trust is everything," the owner explains. "When I pay for a promotion, I need to know the audience is real."
Discovering Miqwal
The owner came across Miqwal while looking for a more systematic approach to influencer marketing. What caught their attention was the platform's built-in fake account detection — a feature that directly addressed their biggest pain point.
They signed up, created a campaign for Dajdouja Restaurant, and published it in minutes.
What Happened Next
Within days, over 20 influencers had applied to the campaign. But more importantly, the owner could see authenticity indicators for each applicant — helping filter out accounts with suspicious follower patterns before making any commitment.
"I could finally see who was real and who wasn't — without spending hours investigating each profile manually," they say.
The platform allowed them to browse all applicants, review their profiles, and reach out directly to the ones that matched their criteria: UAE-based, food and lifestyle focused, with genuine engagement.
The Results
• 20+ influencers applied to the campaign within days of publishing
• Fake account detection saved hours of manual vetting
• Direct in-platform messaging made coordination simple
• Campaign reached targeted audiences through authentic local creators
Why It Worked
For Dajdouja, the key wasn't just finding influencers — it was finding the right influencers efficiently. Miqwal's combination of a targeted marketplace and authenticity tools meant they could focus on building partnerships rather than vetting profiles.
Through Miqwal, they were able to:
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Attract 20+ influencers to their campaign within days
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Easily detect fake accounts before collaborating
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Connect directly with the right influencers instantly
"Miqwal made it surprisingly easy to find real, authentic influencers"
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