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How an EU Gaming Company Found International Influencers
Gamio Apps Team
EU-based Gaming Company
Gamio Apps, an EU-based mobile gaming company, needed to expand their reach to international markets. Through Miqwal, they launched a campaign and connected with the right creators fast.
The Challenge
Mobile gaming is a global market. For Gamio Apps, an EU-based gaming company, expanding beyond Europe meant finding authentic voices in new markets. The challenge was connecting with international content creators who genuinely resonated with gaming and tech-savvy audiences, without spending weeks on cross-border outreach.
Traditional influencer hunting across different regions meant language barriers, timezone challenges, cold DMs, and no guarantee that the creator's audience would actually care about mobile games.
The Miqwal Approach
Gamio Apps listed their campaign on Miqwal, specifying their target: international creators with tech and gaming audiences and strong video content skills. The platform's AI matching surfaced the most relevant applicants automatically from across different markets.
Instead of chasing influencers across borders, Gamio received applications from creators who were already interested in working with gaming brands.
Finding the Right Creators
Among the applicants were several licensed content creators with engaged audiences, known for their authentic content. Their profiles were exactly what Gamio needed for their international expansion: authentic, engaged, and genuinely interested in tech content.
The parties connected directly through Miqwal, agreed on collaboration details, and moved forward — all without leaving the platform. No email chains, no WhatsApp negotiations, no confusion about deliverables.
The Results
• Campaign launched and received international applicants within days
• Found and closed deals with the ideal creators for international expansion
• Entire collaboration managed through the platform — no back and forth over email or WhatsApp
• Reached targeted gaming audiences in new markets through authentic creators
Why Miqwal Worked for Gamio
For a mobile gaming company looking to expand internationally, speed and reach matter. Gamio needed to connect with creators in new markets quickly, and Miqwal's streamlined process — from posting to finding the right influencers to closing deals — meant they could launch their international campaign without the usual delays.
The platform handled the cross-border logistics, so Gamio could focus on what they do best: making great games.
Results:
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Campaign live within days of launching
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Successful collaborations with international influencers
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Deal closed directly through the platform with zero friction
"Miqwal connected us with exactly the right creators for our international expansion — fast and seamless"
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